CT Lottery

Live Big

The Insight

Our 2019 Live Big Campaign focused on the wonderful, realistic experiences that can come from a lottery win. The campaign makes the point that "it doesn't take much to live big" through our depiction of a series of delightful moments shared with family and friends.

The Channels

  • Digital
  • OOH
  • Social
  • TV
  • Vault
One silver and 2 bronze wins at the 2020 CT Ad Club Awards