Jim Decker

Founder/Copywriter/Creative Coach

The LinkedIn Bio

Jim earned his Masters at Newhouse School of Communications, at Syracuse University in 1972. After working as a copywriter at Wilson, Haight & Welch in Hartford he founded Decker in 1977. Decker immediately produced results and awards in all consumer and BTB categories. His fondest advertising memory is being taught how to break in a new baseball glove by Carl Yastrzemski, so he could write a hangtag to spur retail sales, which it did. Jim's role is now coach and sounding board for Decker’s current generation of creative stars.

The Fun Stuff

I enjoy being a snowbird, working remote in Florida as much of winter as possible. I immensely enjoyed writing a book and several songs. My other passion is baseball. Following an unspectacular college pitching career (Colgate), I have taken to throwing batting practice, where you’re supposed to hit the bat. I toss for high schoolers in Florida and in summer, for the acclaimed Cape Cod Baseball League. I also handle communications and marketing for the CCBL’s Brewster Whitecaps.

The Client Experience

  • American Heart Fund
  • Brewster Baseball Club, Inc
  • Carr’s Crackers
  • Cigna Healthcare
  • ConnectiCare
  • Connecticut Natural Gas
  • CT Commission on Children
  • Days Inn
  • Foster Parents of Western New England
  • Greater New Haven Chamber of Commerce Media Council
  • Liberty Bank
  • New Haven Register and Journal Courier
  • Sargent Lock
  • Savings Bank of Manchester
  • SNET
  • Spalding
  • United Way of Greater New Haven