March 27, 2023
The thrill of the casino is never far away.
ROCKY HILL, CONN., March 27, 2023 – Decker and the Connecticut Lottery Corporation have launched a new campaign for the Casino Action scratch ticket. As the Decker creative team honed in on ideas, the simple and direct idea of “Casino, Anywhere” rose to the top. Whether you’re on a beautiful hike, floating through space, or camping deep in the desolate wilderness, you too can enjoy the thrill of the casino with the Casino Action scratch ticket.
“Casino Action provided a great opportunity to promote a classic and popular scratch ticket theme. Players can play Casino Action anywhere, so why not have some fun with it? Decker did a fantastic job of creating fun and quirky scenarios that highlight the Casino Anywhere theme.” – Pete Donahue, Senior Director of Marketing, at the Connecticut Lottery Corporation
“I think this work is a great example of not overthinking the execution. The key idea was simple and smart, so the creative just needed to bring it to life without over-complicating it. Leaning into some fun VFX and animation to show how you can experience the casino fun from anywhere, we were able to create some fun and memorable pieces for streaming audio, social and OOH.” – Dom DeLoya, Creative Director at Decker
“While the core idea of the casino action campaign was clear and tight, the overall execution required a delicate touch in order to stay clear of any and all potential conflict – copyright or otherwise. Another win for our super strategic creative team who continue to strengthen the trust the audience has for the lottery with fresh and entertaining thinking.” – Andrew Kesin, SVP, Strategy at Decker
The campaign features a host of eye-catching, unexpected visuals and runs through late June.
Explore the work in our media hub and email email@example.com for all inquiries.
Decker crafts distinct and powerful marketing campaigns for brands that connects them with consumers in meaningful ways in order to stand out from the competition by creating impact that makes a positive difference.
About the CT Lottery
The Connecticut Lottery Corporation (CLC) is a quasi-public state agency with the mission to generate revenue for Connecticut consistent with the highest standards of good public policy and social responsibility. In fiscal year 2022, players won more than $910 million* in prize money and Retailers earned more than $81 million* in commissions. At the same time, the CLC provided $406 million* to support the valuable services and programs funded by the state’s General Fund including public health, libraries, public safety, education and more. Since the Lottery began in 1972, its contributions to the General Fund have exceeded $11 billion.
The CLC reminds the public that Lottery purchasers must be 18 or older, and players must be at least 21 to place sports wagers. If you or someone you know has a gambling problem and wants help, call (888) 789-7777 or visit ccpg.org/chat. For information about the CT Lottery, stop by any CT Lottery retailer, visit CTLOTTERY.ORG, join us on Facebook (facebook.com/ctlottery), Instagram (Instagram.com/ctlottery), Twitter (twitter.com/ctlottery), or call (860) 713-2700.