Your Ticket to Possible
We started by asking ourselves, what’s possible? We took aim at spotlighting authentic experiences. It’s not about how much you win, it’s about using those winnings as part of the memories you create – as part of your Possible. Giving the spotlight to these moments (and not winnings) allowed us to break free of traditional lottery advertising, and instead, tell stories with an emotional and meaningful connection to the viewer.
An award-winning campaign across 10 categories at the 2023 Ad Club CT Awards