The Future Belongs to Doers

The Insight

Connecticut Technical Educational and Career System operates 17 diploma-granting technical high schools, one technical education center and two aviation maintenance programs. When it came time to launch a recruitment campaign, CTECS needed a robust digital media strategy that could break through and reach their audience of would-be students during the 2020 pandemic lockdown.

The Channels

  • Digital
  • Social
  • Vault
Exceeded industry standards for display banner click-through rates and pre-roll video completion rates