CT Lottery

Spoil the Ones You Love

The Insight

‘Tis the season to capture holiday magic. Each year, we all struggle to find a holiday gift for friends and family. The CT Lottery wanted to provide everyone with a solution by positioning holiday-themed scratch tickets as the perfect gift. With the holiday season, there is a short timeframe of just eight weeks to drive sales. That’s barely enough time to properly decorate the house. The solution was to develop channel-appropriate, targeted communications that brought the right tone of voice with the single, recognizable campaign thread: “SPOIL THE ONES YOU LOVE.”

The Channels

  • Digital
  • OOH
  • TV
  • Vault
2019 single-day sales record for most scratch tickets sold on 12/24