So French

The Insight

In 2002 we helped Americans learn about the tasty orange drink from France with a quirky anthem spot set to the tune of Oh, Canada and repurposing the iconic posters that famous French artist Bernard Villemot made in the '70s. Then we hit the streets and handed out free samples, French-style.

The Channels

  • Guerilla/Event
  • TV
  • Vault