The CT Lottery was launching tickets with a second chance at winning. We’ve all been in situations where we wish we had a second chance. Our idea was to use those moments of malarkey to launch a campaign. This bilingual campaign featured a fun TV spot, time-triggered digital OOH, social, radio, POS and even ads on platforms where you might need a second chance the most: dating apps.
28k+ New Players, 2m+ Impressions