CT Lottery
Live Big
The Insight
Our 2019 Live Big Campaign focused on the wonderful, realistic experiences that can come from a lottery win. The campaign makes the point that "it doesn't take much to live big" through our depiction of a series of delightful moments shared with family and friends.
The Channels
- Digital
- OOH
- TV
- Vault
One silver and 2 bronze wins at the
2020 CT Ad Club Awards
