CTDOT

Brand Refresh

The Insight

An exhaustive discovery in collaboration with the CTDOT leadership team led to a reimagined look in 2024. A new mission, dynamic brand voice, a fresh visual identity complete with a revamped logo, and comprehensive set of branding guidelines. Sprawling, but focused, and all squarely aimed at the mission: Improving Lives Through Transportation.

The Channels

  • Branding
  • Featured