Always Part of U

In 2008 we launched the Always Part of U campaign with UConn. The anthem spot cycled through UConn alums across the country rocking their UConn gear as we heard different versions of the fight song. Smack dab in the middle of the Women's Basketball dynasty and near the end of the Jim Calhoun era for the men's team, the aim of the campaign was to engage alumni, wherever they lived now, and have them feel a lifelong sense of pride in the institution. To make UConn more than just a 4-year experience.