Soapply

The Code
We Live By

The Insight

Soapply lives by a code. It's a lofty and commendable code, but it is long. We did our best to smush it into a discount code. Then we put it onto a billboard in Times Square and tacked it up on community bulletin boards across the country.

The Channels

  • Direct Mail
  • Featured
  • OOH
  • Print
  • Social Media